Absolutely, and as I mentioned, we already had a meeting with what we call our ambassadors, our local ambassadors, who are mostly SMEs.
We have a target in Germany; we have other regions of Europe we work with. With this committee, a structure of ambassadors, we've taken this notion that the Canada-EU CETA is so important that we need to develop a strategy of how to go forward with them. We have just done a foods strategy, a go-to-market food strategy, for instance. This agreement fits perfectly within that two- or three-year strategy that we want to move forward with.
By the way, just as an aside, we just brought London in—the number 12 city—as part of the CCCA, so we see them as a partner. Once we get everybody to take notice of Canada, we'll all compete based on our merits, but we need to go abroad, bringing our SMEs with us, into those markets.