I also provide a festival. It's called the Canada Korea Literary Festival. I'm actually a poet and I started that festival five years ago. We invite Canadian poets and they read their Canadian poetry in English. Then we translate it into Korean. We introduce Canadian literature to the Korean community.
Who is huge in America or huge in Canada? Because they're almost the same, in Korea they don't know what Canada is. To introduce Canada, I have that event every year. But if we get the FTA, I think that kind of cultural event will be very helpful in assisting a Canadian company to go to the Korean market. If the people are culturally familiar, the food and products will be more familiar.