You can look at South Korea as being a tastemaker in Asia. Look at K-pop—Korean popular music—or look at the movie industry in Korea, look at the commercials, or at how music is being distributed on multiple platforms such as iTunes, for example. I believe that in British Columbia, tapping into the entertainment industry in South Korea is something that is definitely worth looking at. It leads to other benefits as well, in terms of what you just asked Mr. Lee. Korea is looked at as a tastemaker right now in Asia. I feel that marketing products in Canada with Korean companies can give you a better visibility in the Asian markets.
On October 7th, 2014. See this statement in context.