We just started with expanding. This whole concept took us by surprise, so it moved quite quickly. I can't say we had a full, hundred-page strategy; we just went with how things were working out here in Canada and we went into the United States. Keep in mind we're still in the organic channels. The conventional channels, the food service channels, are completely different. That's who we'll be competing with, the big boys, so to speak.
But in terms of the international market, we work with master distributors in those areas, people like us who believe in the concept and have made a sacrifice by purchasing by container. We haven't had too much stress in moving into those markets because they facilitated a lot of those things. But as we grow into those markets we'll have to start to go deeper into the advertising and things like that. So that's still yet to come. They're in the organic channels.
Definitely there are always barriers, though. They have their own customs requirements, they have currency problems, we have to trademark in all those regions. We've had to trademark in almost 15 to 20 regions by now just to protect our name. There are so many things considering moving into the international makers, for sure. But at this point, it's so early. I think we've risked quite a bit up till now and it's working out quite well, but there's definitely more to come and we could definitely use the help from the government, whatever resources are available for us.