As I do I'd like to thank our witnesses for being here today.
I'll start with Mr. Masswohl if I might.
Thank you for your support for the EU agreement. But I was a little curious because perhaps something is.... I'm from London, Ontario. It's the 10th largest city in Canada, and it's an urban oasis in a whole sphere of agribusinesses, everything from cash crops to dairy to beef producers to hog producers. And I chair the southwestern Ontario caucus. We have some strong views as a caucus in support of the EU trade deal.
I have a question for you, and help me understand. You talked about the no growth hormone products still being good for Canadian beef producers. This is the part I don't understand. At what level does it make it worthwhile for a beef producer to get into that market if it's not a market that has been a natural one for us to this point?