We believe that the mitigation measures should be beneficial for both dairy and cheese producers because cheese producers will also be affected by this.
In terms of marketing strategies, we feel that cheeses imported to the Canadian market will first and foremost compete directly with the Canadian fine cheese sector, estimated at 50,000 tonnes a year. If, of the 17,500 tonnes of cheese that could end up in the retail market, 16,000 tonnes of high-quality cheese end up in the fine cheese sector, one-third of the market could be lost.