I will try to remember all that. Thank you for the questions.
To start, my history with the company—the business, the facility we're at right now—dates back to 1980. I started there as a graduate, and it was a company that employed 1,600 people at the time. It was making steel products for the whole world. As a matter of fact, it made products for Boart Longyear. It was an important part of our product mix.
The evolution of the business was to foreign ownership, and eventually in 2003, under the ownership of a Canadian company, Slater Steel, it went out of business. I left in 2000 when Slater acquired the business. In 2010 I returned to a business that had basically only a melt facility. Those 1,600 people had dwindled to 700 by the time it was shuttered in 2003. When I returned, it was under private equity interest in an effort to restart this business. There were 33 employees and their sole purpose was to maintain some skill set to possibly, some day, restart this business and to keep it from blowing up in the meantime. Old steel mills don't settle well.
In the course of 2010 through 2012, we proved that it was viable and capable of restarting. In 2012, in the first quarter, we hired 70 people to come back and actually operate the facility. We grew from zero dollars in sales and zero tonnes and no market share to $100 million in 2017. In the course of it, it was on the backs of people. There weren't a bunch of manuals out there for us to figure out how to make this stuff work again. We had to get back into stainless steel, pouring ingots, making the caster work that had been totally dismantled. It was the people of Welland and the employees' entrepreneurial spirit, as much as anything, that made it successful. Their skills we underestimated. Some of these people hadn't finished high school, but they could write a thesis on melting stainless steel.
The reality is that people are everything to this business. They're the ones being hurt most by these actions. It's unfortunate. As a matter of fact, this week we're down. We had run fairly steady from 2014 through 2018 Q1. In the second quarter and the latter part of Q1, we basically went down to part-time. Last week we worked three days. This week we're down totally. We've been down a week each of the last three months. It if were not for a project for Bruce Power, we likely would have been on even shorter time.
It's been a challenge. As we look to that situation, we say, “People are suffering. What are we going to do?” We've taken a very proactive approach to finding Canadian solutions. We've talked to everybody, I think, who will listen to me here in Ottawa as well as in Toronto—the ministries of transportation and the like. We're looking for alternatives to try to make a better business, and make a business in Canada.
What I see is—and it will be good for everybody, I suppose, if the tariffs go away.... I say “I suppose” because what replaces the tariffs could be quotas. What concerns me about quotas is that for businesses like ours, which have grown from nothing to something, tariffs are done over years of history. Their history is not a relevant representation of our supply into the United States, so therefore tariffs will be limiting to our growth. If they limit the growth of new companies, who's going to invest in Canada? I struggle with the concept of who will invest in Canada. I think we're hearing the same thing from our colleagues on the panel today. Who is going to invest in this country if we have trouble getting materials back and forth across the border?
I suggested to you in the notes that I provided electronically that if there's a way we can settle this so that all of North America can continue to have investment in all the countries—Canada, Mexico, and the United States.... If you're an entity—and all three of these gentlemen represent entities that are North American—why can't we trade fairly? There's nothing unfair about the prices I provide in the United States.
In the last 12 months, I've been the vice-president of operations for five facilities in the United States while being the president of ASW Steel. During the course of that, our competitor in the United States—Union Electric Steel in Pittsburgh, Pennsylvania—has been offering us steel at exactly the same price I'm providing it for down there. There's nothing dumped about Canadian steel. There are lots of things dumped about imported steel from around the world. The safeguard measures are very appropriate, I think. However, they do not positively impact ASW at all. The reason is that there are seven product codes. We don't fit into those seven product codes. There are some people who will benefit, but you know, we've seen, again, very mature businesses, very mature supply chains. These safeguard measures are based on quotas, above which there are tariffs.
Those quotas have been established with years of supply and very mature supply chains, which means that they are going to have very high thresholds, and the period was taken right up until September of 2018. Unfortunately, that means that the strongest period in the steel cycle over the last seven years will be two-thirds of the period studied for the quotas set under the safeguard measures.
All of that together suggests to me that we still have a little bit of a challenge for people to do business. I don't see the price of steel in Canada rising as greatly as perhaps some say it might. I don't believe that the Canadian steel market will greatly benefit from a number of things, but I do have great comfort that the government is listening, and every time I have come here and I have talked to ISED about how they are dealing with these tariffs, quotas and remission orders, they have been very receptive to protecting Canadian companies, so I'm happy with that.