That's exactly right, so building that sector is critical. I think that's why the Prime Minister asked Minister Joly, in her mandate letter, to develop a tourism strategy for Canada and I know she's taking that very seriously. The economic impact of this sector is not well understood and it has connections to different things like transport, parks and rural development. There are so many areas it touches. You're absolutely right.
Destination Canada, which is the new name of the Canadian Tourism Commission—officially, it's still in the legislation as Canadian Tourism Commission, like the Department of Industry, but it is Destination Canada—has a very comprehensive Team Canada approach where they bring all the partners under one umbrella. When you talked a little bit about whether we would do that for SMEs and exports, I think Chris would say we do.