Absolutely. One of the ways you can help to advance that is by embedding individuals. Whether it's a trade commissioner or an adviser from BDC, you can embed those folks in regions so they are close by to act as a resource, and as Ms. Arsenault said, they have the opportunity to engage the hundreds or thousands of companies that have that day-to-day relationship with an organization like ours. It becomes a one-to-many connection.
On November 27th, 2018. See this statement in context.