There are all sorts of things, various ones. I think the challenge, in many ways, is qualifying the entrepreneurs. Entrepreneurialism is the fundamental, let's say, the foundational bit, but they also have to be culturally relevant. They have to be innovative. They have to be a little bit more multi-talented people because there are a lot of aspects they're going to deal with. Most of them in small to medium-sized enterprises aren't going to have a full complement of expertise there. They're going to go, and to get funding, dutifully so, they'll be asked to do a five-year pro forma balance sheet, a pro forma profit and loss, and they won't have the expertise to do that.
I think one challenge is to get those people who have wonderful widgets that have market potential—if they could identify the market potential first—from this point.... To get them from here to there is going to take a team of expertise. Sometimes those people don't have that. They need mentors, perhaps, but they need some sort of an escalator, almost, where they can say, “I want to get involved in exporting”, and there are services available that they can step on and that take them through all the various processes they have to go through: cultural expertise, shipping, logistics, pricing.
We are facing an issue—present tense—in Europe. There are other risks involved with exporting that aren't involved in typical business. There's exchange risk. There's cultural risk. There's political risk. There are all sorts of other risks, which are another factor that needs to come into that equation to protect them from stepping over the edge, basically.
They need some sort of expertise they can lean into.