Maple syrup is not cheap sugar compared to other ones, for sure. Compared to honey, for example, it's about the same price, depending on the quality. In those markets, we have a very competitive price. With lower tariffs, we're going to gain in those markets, for sure.
We have to be concerned about one thing. As Canadians, we all know what maple syrup is. When we go to other countries, sometimes we see on the shelves in grocery stores bottles labelled “maple syrup”, but it's not maple syrup. It's corn syrup. That's especially in China. Everybody's saying “Let's go to China”, but it's probably the worst place to invest in marketing and promotion, because basically we would be helping the United States corn producers who produce corn syrup to export it there and put the maple syrup label on it.
We have to be very careful about developing those new markets, for sure, and that's why we are working with the Americans to protect the maple syrup name in the Codex Alimentarius, which is the UN booklet defining and describing foods. It defines, for example, what is milk and what is honey. We would like to work with the federal government to make sure that maple syrup is going to be listed in the commodities that are available in the world.