We principally sell our products in Canada, but basically in North America. How can we utilize our quick-to-market strategy to expand our business? Well, we own two U.S. companies as well. We have about 225 employees in the U.S and two factories, one on the east coast and one on the west coast.
The U.S. market looks to Canadian producers like a quick access point. The value of the Canadian dollar is obviously helping us. We have strong relationships in the U.S. We are also orienting ourselves to the U.S. market because it's simply a massive market. We also believe we have a compelling story to sell to them. I think expansion into the U.S. market will benefit us in the future beyond where we are today. About half of our business is done in U.S. dollars now.
As part of the TPP, and also because the United States is part of that, we can use cross-docking with third party logistics people to help land products in there faster with our brand, or whatever brands. The vertical integration will help us in creating better relationships and quicker-to-market terms with the U.S.
Our markets for our products remain principally in North America. I don't think we're going to be able to back-sell products into the TPP, but we would be able to use the leverage of the manufacturing folks back into our company.
The CETA agreement will provide us much more benefit for our products going to that market due to the currency exchange in the same way as in the U.S. They will orient to a lower-cost country, and in this case it is Canada, because of our currency. We can also provide a great skill set. We have great technologies and innovation in our factory to help us expand.
In answer to the last question, yes, I believe that at some point in our future robotics could be part of what we do in technology to replace the human touch in high-volume areas. For instance, there are six processes in making a brief. Those could be done through robotics, so that's an investment. That would be how the Canadian government could help companies like ours, and rural Nova Scotia, to adapt to the market, lower our costs, and make us more competitive.