Yes, especially in the trade shows. As an example, we're off to Qingdao, with Seoul, South Korea, coming up, and then Shanghai. At most of these shows, we are sending off product—lobster and snow crab. That will be shared in the Atlantic Canadian booth. There is a chef shared by the four Atlantic provinces. There are partnerships with Agri-Food Canada and the four provinces.
As an example, we are providing lobster and snow crab. Not everybody is going to bring that, but all the provinces generally have that product, so there is a sharing of product. If somebody comes to the booth and speaks to me, we may not have a particular product, but one of our counterparts does. It's a very team-oriented approach, as we are not threatened.
We work every day with Cape Bald Packers from New Brunswick. They buy side by side with us. We ship. Some days they are stuck and need someone to pick up their lobsters. There is a lot of that coordination and co-operation, big time, happening in the Atlantic Canada provinces.