That's a good question. From the perspective of trade negotiators, I think we're very much aware that we can negotiate the best agreement that there could be, but if nobody takes advantage of it, it's not worth very much.
Probably the most important part is getting it right in terms of giving the information that is needed, particularly to small and medium-sized enterprises, and helping them with any kind of advice they might need or with further information about accessing the EU market. We're putting a lot of emphasis on that.
We have been putting a lot of attention and a lot of resources behind the whole notion of how we can gear up the Canadian industry to take advantage of these new opportunities into the EU, and that effort is focused primarily on small and medium-sized enterprises, because our view is that the larger multinational companies are able to take care of themselves. They know how the rules work. They have a lot of advice already in their system.
We will see the Trade Commissioner Service being much more active, both in Canada and in the EU, on these kinds of efforts. We will have plans by sector as to how we can encourage more companies to take advantage of the opportunities in the EU.