Absolutely, and there's a cultural aspect as well. We understand how to talk to the British and French and probably the Germans, but we don't have as much experience with the eastern Europeans and the way they do business.
On the Trade Commissioner Service, we're strong believers that it's an important part of Canada's trade strategy. There's more to a trade strategy than just agreements.
For the Trade Commissioner Service, the challenge is the bewildering complexity of all the new players that are starting to show up. It was one thing back in the old days to have MacMillan Bloedel say they had 10 million board-feet of pine and there it was, that it was from that sawmill over there. Now, somebody will show up and say that they don't make the cup and they don't paint the cup, but they make the chemical fixative that goes on the paint. That's their product, they'll say, so find them somebody in Romania who deals with painting cups so they can.... The trade commissioners are going to be saying, “Huh?” That's going to be a challenge for them.