Thank you.
I have a fair number of questions to add to that.
Years ago when I first started teaching in international trade, I remember that a representative from Industry Canada approached our team. A comment of his has always stuck with me. He said that 75% of first-time exporters are not exporting in their second year. As for the reason why, when we asked him about that, he said it was because they didn't do their homework. They didn't realize how difficult it would be, for example, to export directly to Cuba and how long it was going to take to get paid—and not everyone can get paid in sugar.
We had different scenarios like that, but certainly it was about just not doing their homework, so a service like yours is integral. How is it promoted within the business community so that they know about the service, the necessity, and the potential outcomes?