First of all, Canada has, what, 35 million or 36 million people? I think we enjoy the standard of living we do in Canada because we have been very successful exporters, and I think spirits is a classic case of that. We export 70% of what we make.
In fact, we're really a farm business. We buy grain. We convert it to alcohol. It's a relatively modest commodity, no disrespect to our farm partners. We're actually in business with farmers. We convert it to alcohol, add a huge amount of value by branding, and then we sell it all over the world. I think we've been very successful at that.
That is one of the attributes of this business: extremely high value-add and extremely good use of.... Pick one province. We produce in Alberta, Manitoba, Ontario, and Quebec. In every single one of those provinces, all of the grain we use is grown by farmers in those provinces. We're significant grain purchasers but, more importantly, we're significant people in terms of converting the value of that into the maximum possible and, along the way, providing jobs for Canadians.