In every case, can those organizations be more efficient? Can they be more effective? I think yes. It's always an opportunity to improve.
The challenge also lies not just in what they do, but in our overall education about the opportunities. You're absolutely right: there are an awful lot of larger businesses even that either don't know about the opportunities, or don't have the confidence to actually embrace them. It's a continuing effort in Canada.
We don't do nearly a good enough job at it, oddly enough, given that we're such a strong trading country. We're actually doing specific case studies at the Canada West Foundation for smaller businesses. For example, we're looking at NAFTA. We're looking at Pacific Alliance. We're looking at all of these trade agreements, and most of the stats come out in terms of GDP or overall trade, overall imports, and overall exports. That doesn't mean anything to a small or medium-sized business. The opportunity is there for us to do much more in educating them about the specifics. For example, with NAFTA, what happens when NAFTA goes, or if it does go? What does that mean for the actual products that I sell or I import? We're not getting that information to businesses. It's still much too macro.
What the answer to that is, I'm not sure. I do think that some of those organizations could do more in that regard. You're absolutely right. It's really important. Open the door but people need to be able to go through.