That's correct. The use of the hormone rbST, which is a production hormone used in the U.S., is illegal in Canada because of animal health concerns. There would be no restriction of these products coming into Canada. That raises a real concern that Canadian consumers are not always going to know what they're getting, and it raises the fact that it has not been produced to the kind of standards that we have set, especially through our assurance program, proAction, where all farmers in the country follow the standard. Our standards reflect the values of all Canadians, and we take great pride in that.
On February 25th, 2020. See this statement in context.