Madam Chair, it's a great question.
That's a pretty broad one. I think the best way to answer that is “market promotion”. We always need to promote our products, because our competitors are doing the same thing. Through the federal government and the provinces, I think we have pretty good support in trade missions and support for participating in and exhibiting at major trade shows for our industry in various markets, whether it be the North American seafood show in Boston, the global one in Barcelona, or the ones in Asia, Singapore and China. We need to continue working together to do that.
I think we need to constantly work at maintaining the the strong fisheries management regime that we have in place, and we have challenges there. DFO resources are stretched beyond their limits. They're not able to do as much fisheries science as we would expect them to and that they're mandated for, so that's causing some challenges that we're working on with them and with the minister.
Also, we need to maintain our eco-certification so that we can access premium markets and get the best value for our products.