Good afternoon.
I'm Casey Vander Ploeg, and I serve as vice-president of the National Cattle Feeders' Association.
I'd like to share three things with the committee this afternoon: first, the general landscape of our beef export trade; second, how that landscape has changed and the role played by the Indo-Pacific in that change; and, third, some recommendations addressing the challenges and opportunities of trade in general and the Indo-Pacific in particular.
It has already been mentioned that Canada currently exports half of the value of all live cattle and beef that we produce. The U.S. accounts for about 75% of those exports, but other important markets are Japan, China, Mexico and Korea. Those five nations account for almost 95% of Canada's beef exports.
Over the last 10 years, we have seen tremendous growth in our beef exports. They've moved from about $1.4 billion per year to $4.5 billion last year, as already mentioned. What's behind that growth and does the answer help to inform the future of Canada's trade policy?
It comes as no surprise that the U.S. is behind much of that growth, about 70%. Of course, it's that realization that drives concern about Canada's dependence on the U.S. and the need to diversify our trade.
What's more surprising is the share of that export growth being generated by Indo-Pacific countries, which have been responsible for 20% of our beef export growth in the last 11 years. If we add in China, the total raises to 25%.
Another way to look at all of it is through our current suite of multilateral and bilateral agreements. These have been absolutely essential in fuelling Canada's beef exports. Virtually all of our export growth has occurred in those markets with which Canada has a free trade agreement.
Moving to the Indo-Pacific specifically, we currently have an agreement with eight of the Indo-Pacific nations. These agreements have resulted in more than just export growth. In 2010, Canada actually had a negative trade balance in beef with this group of eight. We were importing $30 million more than we were exporting, but last year we had a positive trade balance of $460 million. The CPTPP and the Korean bilateral have played no small role in our ability to access the Indo-Pacific, to compete there and to win.
Vietnam is an excellent example of the benefits that can flow from these agreements. Our exports to Vietnam were always small, but they did grow slowly and steadily year over year. After the CPTPP took effect, our exports made huge leaps forward, moving from $8 million in 2019 to $83 million last year. Last year, our exports eclipsed all of our exports to Vietnam in the past 10 years.
Today, another eight Indo-Pacific nations are now in play as a result of negotiations with the ASEAN, possible accessions to the CPTPP and various bilateral initiatives. Here, Canada is going to have to be strategic. Not all of the eight countries hold promise. Beef is perhaps best left out of any discussion with India, for example, but the four that do stand out for us are the Philippines, Taiwan, Indonesia and Thailand.
We've been exporting beef to the Philippines and Taiwan each and every year, and that trade has been slowly growing. Trade with Indonesia has been more variable and spotty, but we do have history and experience in that market. In the case of Thailand, we used to export beef there, but trade has been non-existent for a number of years now.
Our priorities to the committee for the Indo-Pacific are as follows:
First, we should focus strongly but not exclusively on opportunities with the Philippines, Taiwan, Indonesia and Thailand.
Second, we need to focus on tariff liberalization and elimination, as well as addressing all of those regulatory and non-tariff barriers that can become so problematic.
Third, we believe that prioritizing accession to the CPTPP is the best route forward wherever feasible.
Finally, we need to maximize opportunities and benefits for Canadians under our existing agreements.
That last point requires two points of explanation.
First, not all trade deals have brought export benefit to Canada's beef industry. The committee is likely aware of some of our disappointments and challenges with CETA.
Second, FTAs do not automatically grow our exports. Labour shortages on farm and in our beef plants make it difficult to maintain current production, never mind expand it. As well, Canada's beef herd today is 20% smaller than the peak in 2005.
We need to maximize the benefit from our trade policy agreements and require supportive policies in other areas, such as labour.
The front-of-pack labelling initiative at Health Canada is another policy that works at cross-purposes to our trade objectives. At the same time that we're working to grow our international exports, Health Canada seems determined to attach warning labels on single-ingredient whole foods, like lean ground beef, domestically. That policy damages our reputation both at home and abroad.
NCFA would—