The trade commissioner service helps exporters reach foreign markets to sell products and services. We aim to provide clients with practical advice and intelligence on foreign markets to help them make better business decisions. The trade commissioner clients are Canadian companies that have meaningful economic ties to Canada and are looking to grow their businesses through exports.
We offer four key services in all the posts we have, and I mentioned 150 locations around the world: We assess market potential; we develop market entry strategies along with the clients; we provide qualified lists of contacts and put them in touch with business opportunities; and we solve problems. That's a big category. A lot of those are big categories.
What we do is sit down with our clients and talk to them about how they would like to enter the international marketplace, what their preferred method is and where they would like to go. Then we also try to present business opportunities to them that we have heard about from particular markets, talk about whether those are a good fit for their business, put them together with key players in the different markets and hope that something succeeds out of that. We're pretty good at it these days.