Madam Chair, thank you for the opportunity to address the committee.
I appeared before this committee previously this fall, but I'd like to take this opportunity to share the scope of my work and the bureau I lead.
The trade strategy bureau at Global Affairs Canada has been leading the development of the trade diversification strategy, including standing up a new strategic export office. We are also leading the development of a defence export strategy. As part of that, I am the chief negotiator for Canadian participation in the EU SAFE instrument.
We support the Minister of International Trade and the governance of Export Development Canada and the Canadian Commercial Corporation. We are the departmental lead on responsible business conduct and provide the chair and secretariat for Canada's national contact point for responsible business conduct. We also provide a support function to the work of the CORE. I would note that the structure and focus of the CORE are currently under review.
In general, our work is meant to support Canada's trade commissioner service in its mission to help Canadian exporters succeed in international markets.
Canada's trade commissioner service, or TCS, is a network of trade professionals in more than 160 cities around the world. The trade commissioner service helps Canadian exporters prepare for international markets, assess market potential, connect with qualified contacts and resolve business problems abroad. The TCS also administers programs such as CanExport SMEs.
Last year, the TCS served more than 11,000 Canadian clients, 93% being small and medium-sized businesses.
Currently, my office's top priority is advancing Canada's trade diversification strategy. Expanding trade opportunities and diversifying trade partners are essential for Canada to achieve resilient growth and ensure its autonomy in the years ahead.
I should point out that Canada's reputation as a leader in ethical business represents a key competitive advantage. Responsible business practices also help Canadian businesses successfully navigate a more diverse range of international markets.
In support of the government's goal of doubling non-U.S. exports, responsible business conduct is a central part of the TCS's commitment to its clients.
Responsible business conduct is about companies having a positive impact where they operate, and taking steps to avoid and minimize adverse impacts linked to their operations. Responsible business practices help companies mitigate risk, gain insight into their supply chains and build trust with stakeholders. This makes them more resilient and successful enterprises overall. Responsible conduct is therefore not only the right choice, it is the smart choice.
Our bureau gives trade commissioners the training and resources they need to inform Canadian exporters about key considerations for doing business responsibly in their target markets. We see this as an integral part of our mandate to provide Canadian exporters of goods and services with the information they need to manage risk and ultimately succeed in new markets.
A pillar of our approach to responsible business conduct is the OECD guidelines for multinational enterprises. They are the most widely recognized comprehensive set of international principles for responsible business conduct. The guidelines represent a shared set of recommendations by 52 governments to multinational enterprises on key issues such as human rights, the environment and labour standards. Common international expectations and guidelines create the predictability and coherence that enables effective implementation of responsible business practices across borders, while also fostering a more level playing field for Canadian businesses.
Canada and other adherents each have a national contact point, or NCP, for responsible business conduct, to promote the OECD guidelines. It's important to note that NCPs offer an opportunity for dialogue through mediation, to help submitters and companies resolve issues related to non-observance of the guidelines.
Canada needs to expand and diversify its trade. That is why responsible business conduct represents a competitive advantage for Canadian exporters. Responsible business practices are an essential part of Canada's trade diversification success.
With this is mind, Global Affairs Canada is committed to helping clients of the trade commissioner service implement strong responsible business practices and to supporting Canada's national contact point in promoting implementation of the OECD guidelines.
I welcome the committee's questions.
Thank you.