We've mentioned the fact that the trade continuity agreement, after CETA, was still in place, and I would like to see that renegotiated. There are still elements missing that need to be there.
The U.K. has already obviously been acknowledged as a member of the CPTPP, but what we're talking about is whether Canada and the U.K. get to trade on those terms.
There are two parts to it.
One is that, mentally, any time you tell a business—whether it's in the U.K. or Canada—that the tariff and non-tariff barriers are coming down, it makes them interested in a way that they were perhaps a little fearful of before. Going overseas and doing business is always a bit of a struggle, and when you just let them know that things are being improved, that is an important first step in the process.
The other part of it is that over the last couple of years, we've been working with other British chambers across Latin America to get ready for this agreement, and there is a huge amount of interest across Latin America in this opportunity.
The U.K. started to look a little more broadly at countries outside the EU, as it was forced to do after Brexit, and all these companies started to trade in South America, Central America and North America.
Once they start doing that trade, they get into a habit of doing international trade. They get comfortable. They have the expertise. They know how to deal with foreign banks, letters of credit and all the import-export paperwork you have to do. It starts to snowball as people get more comfortable with the process.
Therefore, I think the benefits for Canada are as much on the spotlight of promoting exports as they are on specifically improving the recognition of Canada. The U.K. loves Canada. Last year's Canada-England final in the Women's Rugby World Cup was the most highly watched game of women's sport in the history of sport. People love Canada. They just need the encouragement to come here and do business.