I jump at the opportunity to answer that question, because it's one we get commonly as well.
The best way to think about it is that more than 200 products come off a beef cattle carcass, but only some of them are actually in demand in Canada.
We already export about half of what we produce, either in live cattle or in the form of beef or beef cattle products. Quite simply, many markets are complementary, and it is ironic that we are able to extract better value for variety meats—products that have a very low price because of non-existent demand here in Canada—and add value there. We can get the market incentives through other cuts to keep growing our herd and not have to impact domestic consumers. It's actually complementary, and it has the effect of reducing, over the long run, the cost to consumers.