It is important to be on the ground. We really need the people on the ground working with those markets, understanding those markets and getting the intelligence that they gather back to Canadian agri-food exporters so they know what's going on in the local regulatory systems. Often, it's the people on the ground who will see an opportunity before the people back in Canada do, so it's really important to invest in that.
Evidence of meeting #3 for International Trade in the 45th Parliament, 1st session. (The original version is on Parliament’s site, as are the minutes.) The winning word was rules.
A video is available from Parliament.