That's a great question. As a matter of fact, I spoke with Minister Sidhu yesterday. We talked about the planned trade mission, with a focus on agri-food.
Quite simply, what I relayed to him was our opportunity that needs to be seized today. It is unique in this geopolitical landscape that there is a shift and a desire for products of Canadian origin. To address that, these trade missions are critical. They raise the profile. Even some investment in, like I said, AgriMarketing to really raise our presence in those local markets at this specific time....
It really is an exciting time to build market share.