The analogy is this: instead of using different components to build a car, we are doing the exact opposite. We're taking a beef carcass and creating all of these different products. We have 200 different products that can go to 200 different countries and will optimize the value of the aggregate carcass. I can't stress enough the opportunity in all of those unique local markets, which demand a specific little difference in the product, and it's Canadian beef's opportunity to seize.
