Yes, absolutely.
In particular, Japan is very competitive on chuck rolls and short plate. Those are very popular in local Japanese restaurants, as well as yakiniku, a hot pot-type of preparation and another uniquely Japanese thinly sliced beef prepared option.
What's critical about that is they are willing to pay more. It really sends a market signal back to Canadian farmers that we can produce more than enough for the domestic marketplace and add value by sending the cuts that are not as popular. Those short plates are not in high demand here in Canada, but they add significant value to the beef carcass because they bring a premium in Japan.