The contrast is stark. We are very concerned with the signals we are getting from the government with regard to the Mercosur negotiations. Quite simply, it is a completely different product. It is of lower quality, of lower standard on the labour side, on the environmental side and on the food safety side. Quite simply, it represents a disease risk that we haven't quantified yet.
To boil it right down, we don't see an opportunity in that market for our beef. The local demand in those South American countries is not for that high-quality grain-fed beef that Canada is so known for. It's not a reciprocal opportunity, and it represents significant risks.