That's a great question, and I really appreciate it. I think it's a very good opportunity for me to relay the current landscape.
We are seeing, just in the last year, a surge in demand for Canadian-origin beef. There are very similar quality attributes between U.S. and Canadian grain-fed beef, yet buyers in Mexico and South Korea, for example, are specifically choosing Canadian beef over our American counterpart's, in part because of the disruption and global uncertainty that surround trade with the U.S.
To relate this back to your question, the opportunity is really about conveying and facilitating the volume of flow that demand actually calls for. I can't speak specifically about whether or not the same effect is happening in Japan. Quite simply, previously, the U.S. industry was so large, with multiple plants, that they could pull from several different plants and it would still be of U.S. origin. Buyers in Japan and those countries chose to deal with those plants and sellers because they had greater flexibility, ensuring that they could get the product exactly on the spec they needed.
Now we're seeing the opposite. We're seeing a focus on Canadian beef being pulled into those markets because of the uncertainty.