Thank you very much.
MP Naqvi's line of questioning is a great segue into mine.
Mr. Larkin, you represent about 90% of all the meat processing in Canada. You deliver to over 90 different markets across the world as well, not just domestic ones. When we are in the process of negotiating different trade agreements with different countries, how does your membership work with the different communities to make sure that we are not only being contextually compliant, but also living up to the standards and finding and providing trade in those new markets?
I'll give the example of Australia and New Zealand. Picking up on Mr. Naqvi's point on the halal certification process, they have been able to tap into the markets not just in beef but also in lamb in the Middle East, in a lot of the Asia-Pacific regions and even in Canada. There are some consumers here who purchase frozen beef and lamb from Australia and New Zealand to complete our markets.
I would love to know about that process of research and development of innovation to make sure that we are living up to providing delivery to the markets we're negotiating contracts with.