Invest in Canada came into existence about eight years ago. Maybe we were the new kid on the block to some extent. Foreign direct investment has always been a key priority of governments across the country, but at that point, in creating Invest in Canada, Canada determined we needed our own entity.
We have worked very closely—I grew up in Alberta, so I've spent a lot of time out in Alberta as well—and very collaboratively with our subnational partners. Before this role—the privilege to lead Invest in Canada—I led Nova Scotia's trade and investment organization. We really recognized that we needed a partnership with the subnational players, and I think we've established that strongly in Alberta.