It translates to helping the victims because there would be fewer people recruiting them and making money off their bodies. I realize we're talking a lot about drugs today, but I'm telling you that organized crime groups are moving gangs all across this province and across our borders internationally every day. They are. It's happening. And they're making tonnes of money, because you can sell a woman over and over again. You do a line of cocaine and it's gone, but a woman you can sell over and over again until she's too sick, she's too old to be sold again, or she's dead. I think that definitely interrupting this money-maker for them would be important for women and for many of my friends who have been pimped by gangs. I would love for that person not to have had any access to her and any access to networks that could move her and sell her across provinces.
Finally, with the Olympics, we've seen in other countries a rise in demand. We saw that with the World Cup in Germany and we saw that in Athens. For whatever reason, when men are away from their social networks and they're travelling anonymously and also around large sporting events, they're more likely to buy sex. We see that with the Super Bowl games in the United States as well. REED is starting a grassroots campaign called “buying sex is not a sport”, where we're just raising the issue about that demand link in the trafficking chain.