This is a huge question. I think most Canadian parents, especially those of teenagers, are being bombarded with so many issues. Our agency is equally committed to educating the Canadian public.
In terms of the whole issue concerning cellphones, we have a whole website called “textual education”, TextED.ca. Families can go in there and learn about texting. We have a site called “Mobile Safety” site. We have age-appropriate safety tips for all families, by which they can learn how to keep their kids safer.
One of the things we are really trying to educate parents on is that the way you deal with a young grade 6 or grade 7 child is going to be very different from the way you're dealing with your grade 11 or grade 12 child. So really, we've tailored the information to be appropriate and to give parents tools to navigate through this complicated space. We have a number of website resources.
I should note that last year we distributed 1.6 million pieces of educational material, to every school across Canada, in French and in English, and this was one of the issues we dealt with.