It's hard. The lottery corporations make about a 40% margin on that business, so it's really not a very good game for the customers. That's why the overall amount of legal sports betting in Canada has plateaued at a sort of modest $450 million—is it, Paul?—a year, as opposed to the billions of dollars wagered on single events. There, about 95% of the amount bet gets returned to the bettors because their proposition bet was correct. So if you're interested in the outcome of a game—and it makes it more interesting for you if you've got a couple of dollars on the line—then this is the one product that people want and choose and pursue.
On February 16th, 2012. See this statement in context.