I do have an answer to that. The public service announcements found a great deal of favour. As you may know, we do poll our members—every two weeks, in fact. When the public service announcements were first put out, we put a link to the public service announcements and asked our members what they thought of them.
First of all, almost universally our members were aware of the public service announcements, so awareness was very high. Second, they also thought that they would do a good job. They really thought they would be effective.
For the third question, we asked if we should spend more money on this. The answer was no, spend it on intervention instead. They wanted us to spend it on specialists and investigative teams and put resources into training for prosecutors and investigators. Look at the concept of an elder protection agency. It's something that's in the United States. It may not be appropriate here, but it is one of those things that found favour.
They found that actual intervention was even more important than research, I have to say. They were looking for hard action almost immediately.