Well, we're certainly interested in all sports being safer, and we've done a lot of work in terms of health promotion and injury prevention through time. But again, it's different from football. When you do a hit to someone else in football, the goal is to get that person out of the way so the ball can move down the field. I really don't see what the goal is to hitting someone's head, other than causing an injury to the head so that they can't stand up and keep fighting. This is the thing that we find difficult.
On April 15th, 2013. See this statement in context.