Okay.
You mentioned that young people in particular are susceptible to the price of tobacco, and so tobacco taxes work with respect to keeping young people from getting started on tobacco.
In my city of Mississauga studies have shown that a large percentage of cigarette butts, and I think Madam Boivin mentioned a number, about 46% of cigarette butts—perhaps that was nationally, I'm not sure where, but certainly in Mississauga it's a very large percentage—found around schoolyards are actually contraband tobacco.
Can you tell us how difficult it is for people to kick the tobacco habit if they get started at that young age?