Thank you for your question, Mr. Jacob.
Price is a key factor in the lure of tobacco products for youth. The fact that contraband cigarettes are on the market is a very strong incentive for youth.
Contraband makes up 15% of the Quebec market. The focus shouldn't solely be on the contraband market; there is still a legal market, as Ms. Doucas tried to explain. Legal tobacco companies continue to target kids. The court rendered a decision on that. Companies challenged the federal government's Tobacco Act, and the court recognized that tobacco product manufacturers were targeting kids by offering flavours and making cigarette packaging attractive. Those practices need to be addressed, studied and regulated. We're talking about the legal industry here.
In that respect, the Association québécoise des dépanneurs en alimentation is a front, a group whose sole aim is to draw the attention of elected officials to contraband and, as a result, to disregard the legal market. However, 85% of cigarettes are sold on the legal market. So we need to continue to pay attention to that.
That doesn't mean that contraband is not still a priority for health groups. All of it needs to be addressed. That's why we're talking about a comprehensive approach.