Bill C-10 is very important because it provides police forces with additional tools to do their job. I think it will have an impact on contraband. For example, as mentioned a number of times, contraband measures should include the control of inputs to prevent illicit manufacturers from getting supplies.
As for the legal market, we think the most important measures for reducing tobacco use would be generic packaging and eliminating flavours from combustion products. Considering these two measures would be very important. Australia just adopted something similar. The fact that the tobacco industry was strongly against it is a clear indication that it will work.