As indicated earlier it's definitely part of the solution. You have to have some deterrents as Mr. Damphousse said. If you simply have fines that go unpaid that's not going to help the issue at all. It's definitely part of the solution. I would say that the branding is obviously going to appeal to youth, which you don't have with contraband cigarettes. However, the big issue with contraband cigarettes is the low prices and youth. We definitely know there's price sensitivity with youth. The key factor is definitely price. With contraband you're going to have low-price cigarettes.
You absolutely have to address it. We can't kid ourselves. As always, you need to have a multi-pronged approach.