Our organization is involved in various education campaigns, smoking cessation programs.
The federal government is to be commended for Bill C-32 with respect to flavours, and for introducing the new picture-based health warnings that have a toll-free quit line. These are very significant measures, by national comparison.
With respect to flavoured tobacco, some new products have since been put on the market, and we would certainly support a government going further to ban all flavoured tobacco products and follow the models of Ontario and Alberta.
There's a series of other measures that could be implemented as part of a comprehensive federal tobacco control strategy. Among those is plain packaging. It was introduced in Australia and was very encouraging.
There's a series of further measures, in terms of a strategy that could be implemented.