This may or may not be related to the answer you just gave, but as parliamentarians, in preparation for these meetings, we receive a briefing from the Library of Parliament. In the briefing we received for this meeting, we were told that:
Statistics Canada also notes that production of tobacco products by Canadian manufacturers has been rising since...2011 while reported tobacco use has remained relatively constant.
Does that come as a surprise to you? Is there an explanation for that, and is it the one you just gave?