We dealt with Facebook a little bit after Rehtaeh died. Someone set up a website, a Facebook profile page called “Rehtaeh Dead Parsons”. It had images taken from her Facebook account where they bugged her eyes out and they put belts around her neck like she was hanging. I reported this to Facebook as soon as I became aware of it. I heard back from them within 24 hours. I think that was their response time. They told me that the page doesn't violate their community standards.
I don't think we can rely on these companies to do the right thing. I think they definitely need a nudge, which is what my hope would be, to try to force them a little bit and to say, “Hey, if this isn't violating your community standards, something like this, then you don't have any community standards and perhaps you have no business being a part of our community.”
There are alternatives to Facebook. I know that you hit people where it counts. You hit them right in the wallet. That's what matters. A man in Vietnam used Rehtaeh Parsons' picture on an ad, “Meet Single Ladies in Canada”. It was all over the news, but the thing is, it was instant that Facebook had that down, because money was involved, and because people started targeting who was advertising on Facebook and asking, “Hey, are you okay with this?” or “Citibank, are you okay that your ad appears alongside 'Rehtaeh Dead Parsons?”
That's where you hit Facebook. It hit them real hard. It hit them right in the wallet, you know, but it took that to do it.