The figure that's often been used is 1% of the population had FASD in 2005. But now there is research coming from the States from midwestern cities of 2% to 5%, at least. People generally assume that the figure is much higher, but we need more funding to do stronger prevalence studies. Prevalence studies are under way, but each province handles prevention in its own way and some provinces have more strategies than others in reaching people.
In Ontario, we had an LCBO awareness campaign not to drink during pregnancy, but it was only for three weeks around September 9. And because a prevention campaign costs a lot of money, if there were more funding, it would be possible to put out more.
We think that people really haven't gotten the message, and there is confusion about how much drinking could be possible, because doctors don't give the message clearly that there should be no drinking during pregnancy or when you think you're pregnant. But that message is not clear, and some people are now getting confused and saying that it's fine to drink a small amount during pregnancy. We simply don't know.