There are two fronts to that.
When a group purports to be caring about kids and uses that argument, saying that this should be the priority for government—to reduce tobacco—and, indeed, when we hear retailers saying that smoking rates are not in decline among youth because of contraband, well, one has to dig a little deeper, really.
Then what we see is that flavoured products were not counted in the butt studies that come from retailers at some point or another. They weren't found on the contraband market at that point and were more popular than cigarettes when the butt studies were done. They're sold exclusively on the legal market at this point. They have been playing an important role in the initiation of smoking in youth. Also, in terms of the brand products, we see how popular they are among kids.
So when the retailer associations and the coalition that was founded by the Canadian Convenience Stores Association say they care about kids and are telling government to concentrate on contraband, to make it their priority, that it's where they need to go, what they're really telling us and what they're really signalling is, “Don't touch the legal market.” Who benefits from that? Well, it's legal manufacturing. So that's—