With my last question, I want to ask you about your experience in the west end part of Toronto in aggregating people who want to discuss these issues. I remember very clearly your Woofest event. I remember seeing the posters about it and wondering what it was all about. It was a fun event for me and my kids, but it was also an event where you actually advocated for animal causes and animal rescue. You raised awareness. The number of people there was tremendous. It really congregated a number of people.
Do you think that's an anomaly or do you think people are much more concerned about animal rights than we presume? If they are concerned about it, why are they concerned about it? What are you tapping into with events like Woofest?