We were faced with a difficult decision. The legislation was passed in December, and we had to have a system in place for the end of June. We went through the evaluation internally as to whether or not we could take political ads in Canada within that time frame, and it just wasn't workable.
The reality around transparency in political ads is that we already have products in the United States—and we're rolling them out elsewhere—that provide transparency around political advertising. Those products are evolving as we go through election after election. Europe just had one. India just had one. Brazil just had one. Our goal is to continue developing those products to a point where we hope it will reach parity with what's identified in the Elections Act.