Absolutely. The thing about targeted...and I have avoided the words “personalized medicine” because it kind of sounds like a high-end store. It's targeted medicine, so you don't waste time doing trial and error to get to better health outcomes. You actually give information so that people can change their lives.
The famous case is Angelina Jolie, the famous case of a person who dropped her risk from over 90% down to 5% of developing breast cancer. That gives her the opportunity to live a full life, pay more insurance premiums, do all the things that she is going to do. For normal, average, non-star people as well, it can have that impact. It's hugely important that we drop any barrier because it is so human to not want to do that. If there's something artificial or legal in the way, let's get the barrier down.